UI/UX Designer
Information Architecture
Prototyping and User Testing
User and Stakeholder Research
Imagine you're a fleet owner juggling with managing your fleet of drivers, their vehicle conditions, applying for jobs, and handling finances all with manual processes dependent on one app - WhatsApp.
We took the challenge to a simple and easy to use app allowing them apply for jobs, manage their bookings, and track their drivers. All in a single application, reducing costs of predatory middlemen.
Fleet owners wish to secure jobs in advance, yet they are dependent on a limited number of influential brokers for job allocation.
Solution: Implement a job board that directly connects truck drivers with shippers, enabling them to secure jobs more swiftly and efficiently.
Fleet owners were burdened with manual operations, leading to increased costs, wasted resources, and the risk of losing critical data.
Solution: Enable users to consolidate their operational data in a centralized platform, ensuring a unified and reliable source of information.
Description about the solution. (how much do we need to explain vs how much will be read)
A job board where users can search for hundreds of jobs anytime with advanced search and filters that help them find the right job for them.
Managers can bid using the system's smart bidding strategies, choosing if they want to maximize earnings or be competitive. They can also assign available drivers and don't have to contact drivers before to know if they're available.
Managers can monitor shipment deliveries and driver statuses directly through the app, enabling them to make timely decisions that save both time and money.
Initially, fleet owners had complete freedom to bid any amount for jobs, which led to numerous irrelevant bids. I proposed implementing bidding strategies based on user behavior, which proved successful and boosted engagement by 50%.
Initially, our user flow mirrored the mental model, leading fleet owners to win bids before assigning drivers. This often left them with jobs but no drivers. To address this, I developed a process where fleet owners could only bid if they had available drivers, enhancing platform reliability and trust.
