UI/UX Designer
Information Architecture
Prototyping and User Testing
User and Stakeholder Research
Truck It In, one of the nation's largest logistics management startups, aimed to provide supply chain managers of small to medium-sized businesses with a more efficient experience for managing their shipments.
As the lead UX designer, my objective was to understand the national logistics ecosystem and the needs of shippers, and to propose a dashboard that would enable them to create, edit, manage, and analyze shipments effectively.
Shipment managers were using multiple methods to simply track shipments resulting in thousands of hours lost.
Solution: Design a dashboard that enables managers to track shipment status, driver details, location, and documentation.
Shipment managers relied on effective daily and weekly data analysis to manage their targets.
Solution: Utilize data and information regarding shipment and warehouse that can help managers make important decisions.
A centralized platform where managers can efficiently create shipments, monitor active deliveries, and manage both warehouse and payment information. This comprehensive solution has significantly reduced operational hours and costs, thereby enhancing management efficiency and profitability for small to medium-sized enterprises.
The application allows the shipper to manage all aspects of a shipment needed to stay on top of the deliveries including status, documentation, and alerts.
The application notifies users in case of the happy flow is disturbed, which it often in such complex ecosystems. Even knowing when and where the disruption occurred was a big win.
As not all shippers are equal and different companies prioritize different KPI's to track their goals and progress, I designed a dashboard that enabled users to redesign their dashboard according to their needs.
In the first version, we tested a flow which allows managers to see details of a shipment in a modal window once the shipment was clicked. While this saved a lot of space and an extra page, user's were not able to access important information directly.
Through user testing it was revealed users preferred this method better as it gave them an overall view of the shipment quickly. I also redesigned the shipment information card to allow for user to quickly grasp information about their shipments' status.
